International Business - F.D.I Essay Example | Topics and Well Written Essays - 3500 words

International Business - F.D.I - Essay Example tube Group is a forward-looking, dynamic company with strong corporate and marketing strategies and focus on globular expansion. It withal invests in and utilises the latest technology to create efficiency and profitability in its divisions. Through its useful marketing and operative strategies as wellhead as high investments, the Metro Group has managed to revive about of the traditional retail sectors in Germany that were facing a grim future.The Metro Group is the lede retailer in Germany and the fourth largest retailer in the world after Wal-Mart Inc., Carrefour SA and Ahold NV. In Europe, Metro is the snatch leading retailer after Carrefour. In Germany, Metro is the fifth largest food retailer. Its Praktiker division is the second leading DIY retailer in the country and Media-Saturn is the leading retailer in consumer durables in Germany. Metro is also the second largest department store retailer in the country.Metros Cash & Carry division and Media-Saturn are the nearly successful business concepts, and Metro has concentrated on their expansion both in Germany as well as in overseas markets. Real hypermarkets and Praktiker DIY outlets are also utilised in Metros expansion to a lesser degree and found mainly in East European markets.To make the Group advantageous Metro started a restructuring process in 1998, which is still continuing. In 1998, Metro AG remodelled the group social organisation as part of its shareholder value policy. Strategies were developed to focus on a core growth and service portfolio, to optimise outlet potential and to globalise the group. To achieve this target, the group was remodelled, by divesting its marginal trading operations and strengthening core businesses through and through strategic takeovers. Metro has merged procurement activities for all its divisions to create synergies through bulk buying. It is also participating in e-procurement through Internet auctions, which allows it to buy non-branded