Sunday, November 24, 2019

Unit 5 ICT - Backup Policies essays

Unit 5 ICT - Backup Policies essays Think about Who, When, Where, What, How. You should know about full backup, incremental backup, generations of backup, online backup, periodic backup. An evaluation report can be written to decide on what software to buy. Factors to be considered include: Ease-of-use (including the HCI) Availability of technical support Compatibility with existing software and hardware Results of benchmark tests into performance Each factor is given a weighting according to the needs of the organisation. At the start of the systems life cycle, decisions have to be made about how to acquire the software that is needed. The options are: Software can be written by the end user A specialist department could design, write, test and evaluate the software External consultants could be called in to write and test the software An off-the-shelf package could be bought Software could be leased, with an annual fee payable for use. You need to understand the option of software emulation and the problems associated with it. Software can be written by the end-user (maybe using an application generator). What are the dangers here? You need to understand the difference between Alpha Testing and Beta testing. You need to understand the advantages of RDBMS software and the principle of normalisation. Evaluate the design of the database and arrange for necessary changes to be made Maintain the data dictionary (see below) This is a database about the database. It includes information about: Data lengths and field types Data validation restrictions This is an interface between the operating system and the user, which aims to make access to data as simple as possible. Its other functions are: It allows users to store, retrieve and update data It maintains the data directory ...

Thursday, November 21, 2019

Business Ethics Essay Example | Topics and Well Written Essays - 1250 words - 3

Business Ethics - Essay Example In ‘The Place of Nonhumans in Environmental Issues’ Peter Singer makes such a moral interpretation, in arguing for the importance of considering nonhumans in ethical decision making. In examining Peter Singer’s argument in ‘The Place of Nonhumans in Environmental Issues,’ this essay considers both Singer’s greatest intellectual strengths and greatest intellectual weaknesses. If one makes a brief perusal of some of Peter Singer’s writings on ethical constructs, such as ‘Foreign Aid and the Moral Value of Freedom’, one notices that one of Singer’s predominant strengths as a writer is his ability to distill complex ideas into easily understandable prose. Indeed, in ‘The Place of Nonhumans in Environmental Issues’ this strength is also witnessed as Singer makes great effort to clearly define the topic of his discussion and the various points of his argument. For instance, he identifies the extent of the subject being examined – the nonhumans – by stating, â€Å"it is with nonhuman animals, rather than plants, that I am chiefly concerned† (Singer, pg. 558). He also further elaborates his argument in this regard by noting that while animals are often regard as a collective entity, in his argument they will be considered along individual criteria. Singer also clearly states the central issue of his i nvestigation and doesn’t engage in elaborate circumlocution in advancing the argument’s central concerns; he states, â€Å"The general question, then, is how the effects of our actions on the environment of nonhuman beings should figure in our deliberations about what we ought to do† (Singer, pg. 558). Singer is also clear and direct in qualifying that the nonhuman animals he is considering must have interests that distinguish them from entities such as rocks or even plants and trees that while living entities, most people will agree lack any sort of conscious interest or developed sense of pain. One

Wednesday, November 20, 2019

Modern Organisational Theory and Applied Science Assignment

Modern Organisational Theory and Applied Science - Assignment Example The abovementioned makes the question of methods effectiveness and appropriateness to each certain case extremely important. This project will examine the appropriateness and effectiveness of qualitative research methods in organizational studies as well as provide an overview of the specific characteristics and methods of qualitative research. Historically, quantitative approaches and methodologies have been the first and foremost choice in the area of professional organizations and management research. The quantitative bias can probably be explained by the origins of modern organizational science which relies heavily on the natural sciences such as mathematics, economics, and sociology. Quantifiability and precision have traditionally been among the most essential features of these sciences and quantitative paradigm was undoubtedly the best choice to maintain and reinforce them (Patton and Appelbaum, 2003: 60). The primary task of a qualitative study is to provide the researcher with data that relates to a specific context or setting, for example, explaining participants' perception of an organization, understand participants' understanding of various phenomena, reveal their experiences, motivations, etc. At the same time, extrapolation of the qualitative study results in other similar situations and contexts is also an important aspect of qualitative research (Hoepfl, 1997). There is a definition of qualitative research found in the literature. Strauss and Corbin (1990) define qualitative research as "any kind of research that produces findings not arrived at by means of statistical procedures or other means of quantification" (p. 17). Denzin and Lincoln (1998) describe qualitative research as "...multi-method in focus, involving an interpretative, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them' (Denzin and Lincoln 1998: 3). Cassel and Symon (1994) claim that the most characteristic feature of qualitative research is "...a focus on interpretation rather than quantification, an emphasis on subjectivity rather than objectivity" (p.7). These three definitions identify the basic distinctions between qualitative and quantitative research and highlight the key features of qualitative me thodology mentioned above. It shall be noted though that quantitative and qualitative research shall not be perceived as absolutely antagonistic to each other: "qualitative research usually does use some form of quantification, but statistical forms of analysis are not seen as central" (Mason 1996: 4).

Monday, November 18, 2019

Strategic human resource management Essay Example | Topics and Well Written Essays - 1000 words - 2

Strategic human resource management - Essay Example Besides the cost and the effort involved in developing this system, Natural Knibbles will also need to train its HR managers to operate this system or else they have to be replaced. Thus with the development of both its niche market and new products, Natural Knibbles will have to recruit new people. This hiring will have to be done very carefully in line with the organizational culture but at the same time people with different knowledge and skills pertaining to the new markets and products will have to be hired. Till now Natural Knibbles primarily employed people in the production department but the expansion might make recruitment in senior management positions necessary of people who have expertise in developing and managing products for people with severe allergies. At the same time training has to be deployed to current staff specially regarding the care which has to be employed in carefully manufacturing products for hyper-allergic people. Diversification will also need to new investment issues and the generation of capital. Thus Natural Knibbles will have to figure out ways to generate new capital and cut down on its costs. 2) Describe the steps that Natural Knibbles would need to develop an effective HR plan The first step which Natural Knibbles needs to take to develop an effective HR plan is assessment. The owners of natural Knibbles need to take into account the needs of the company and its people. It should find out about the kind of expertise the company would need if it branches to introduce a new line of products. Then it can evaluate its present employees and figure out and chalk a program for training and development of existing employees. The company should also perform an internal and external analysis to find put about the opportunities and threats and the company's strengths and weaknesses. The company should also make budget allocations to both training and development and for new recruitments following which they can incorporate their pla ns. Workforce planning will also need to take into account the demographic patterns of the workforce and thus assessment of employee turnover and retiring employees will also be taken into account before making projections about growth. All this planning will be done within a limited time frame and a deadline will be set for the achievement of all objectives. The company will also conduct an evaluation of its performance and its employee performance which will generate the right feedback resulting in optimum performance. The generation of capital will include Natural Knibbles evaluating its fixed, variable and overhead costs to reduce cost and increase revenue. Side by side it will have to locate the source of funds. 3) How would the HR plan as described above help Natural Knibbles to implement its changes and achieve its new strategic objectives? Natural Knibbles will prepare an implementation plan to to achieve its strategic objectives. First of all the top management of natural K nibbles will ensure that this plan has the complete approval of all three decision makers and no one has any doubts about the plan. Secondly the plan will be communicated effectively to all employees since the company is highly employee-oriented. Implementing these and putting the plan into action will lead to employee satisfaction and development in the company. The employees

Friday, November 15, 2019

The International Schools in the uae

The International Schools in the uae The United Arab Emirates International School is a well established educational trust, which wants to open an international school in Oman, knowing that there is now an opening for international schools in the educational sector. This Research will include important analysis for the United Arab Emirates International School to use in order for them to learn about the international schools in Oman, like the environment surrounding them which is Political, Economical, Social and Technological factors and also known as the PEST Analysis. Other than that the people that can have an effect and impact on the business will be included as part of the analysis, like customers, suppliers, substitutes, new entrants and competitors and also known as the Porters Five Forces. So by conducting these analysis and learning them the company will then be able to find out their opportunities and threats which are part of the SWOT Analysis including the Strengths and Weaknesses. These analyses will be me asured for three different cities and three different regions which are Muscat City in Muscat Region, Sohar City in Batna Region and Buraimi City in Dhahra Region. Then finally we will be able to give the United Arab Emirates International School recommendations. Definition PEST analysis is a technique used to identify, assess and evaluate external factors affecting the performance of an organization. A PEST analysis is undertaken to help an organization gain an understanding of the wider business environment and may be carried out as part of an ongoing process of environmental analysis or scanning. The aim is to provide information to assist those responsible for strategy development and decision making. PEST analysis may be used in the context of overall organizational strategy or more specifically to evaluate the feasibility of a new product or service, or expansion into a new market. (http://goliath.ecnext.com/coms2/gi_0199-5221632/Carrying-out-a-PEST-analysis.html) Advantages of PEST analysis. PEST analysis: * provides an understanding of the wider business environment * encourages the development of strategic thinking * may raise awareness of threats to an organizations ongoing profitability * can help an organization to anticipate future difficulties and take action to avoid or minimize their effect * can help an organization to spot business opportunities and exploit them successfully. It helps the firm in many ways, its important that environmental analysis is carried out before entering into the industry. PEST analysis is a helpful method of summarizing the external environment in which a business operates. Nevertheless, it should follow up by considering how a business should act in response to these influences. (http://goliath.ecnext.com/coms2/gi_0199-5221632/Carrying-out-a-PEST-analysis.html) Political and legal factors: Political factors are rules and regulations that are made by the government that has a direct impact on the business. These rules affect the daily running of the business when it comes to policies and regulations. We believe that the school should take into consideration the following political factors: Employment Laws: Every country has its rules and regulations for a new foreign organization entering the country to establish its business, when talking about rules and regulations for example Omanization the countrys rule is that these foreign companies must recruit Omani citizens as employees to help reduce the unemployment in the country and to gain experience from the foreign employees as well, in addition to that local partnership is one of the rules that a foreign owner must take in consideration which is also called (Foreign Trade Regulations). Speaking of international schools in Oman SABIS of Muscat is one of the schools that are owned by both a foreign and local partners. Government Stability: Because there is no war in Oman the government is stabled, secure and safe and not much of a change with the government. There are many foreign and local companies opening up in Oman, there are many international schools existing in Oman for example the AMERICAN BRITISH ACADEMY (ABA) if the government was not stabled then these types of schools wont exist because of the constant changes with the government therefore there will be less or no foreigners living in Oman. It is absolutely safe for any foreign organization to establish its business in Oman. Economical Factors: All businesses are affected by economical factors nationally and globally. Whether an economy is in a boom, recession or recovery will also affect consumer confidence and behavior. Equally economic factors affect the purchasing power of potential customer, and the state of the internal/external economy in the short and long-term. The unit may need to consider: Unemployment: Oman has been encouraging Omanisation to reduce the level of unemployment in the country. By the entrance of the International school from the UAE into Oman, it will play a role in reducing the unemployment and providing more jobs for local Omanies. Disposable income: Oman is facing a boom in the economy due to the surplus they are getting from oil sales. Accordingly consumer spending is high. With higher consumer spending, an increase of demand will show up. This demand will have to be satisfied. For that reason, the International school will have the chance to satisfy this increasing of demand. Socio-cultural Factors: social factors will include the demographic changes, trends in the way people live and think. Moreover, it also includes the cultural aspects of the macro environment. These factors influence customer needs and the size of potential markets (inside and outside of the International school). Lifestyle changes: by time the life style in Oman changed and is continuing to change. People have different views over many things such as: Education. Many years ago there were no private schools in the country and girls were made to stay at home and look after their parents. As time passes by, things changed. Omani citizens thinking have changed. They started sending all their kids to school, in order to gain education. In addition, when private schools opened up in Oman, families didnt mind sending their despite the mixture of both male and female. Moreover, Omani families started going out and eating out more often. Population: its the number of people in the country, when it comes to that the population in Oman is on the rise. Companies and organizations take population in consideration, because it means that people increase and the needs increase too. For example, for schools increase in the population of a country or a city means increase in number of students every year. The Chart below is an example of the rise in population in Oman. Educational levels: the level of education throughout the years has increased tremendously, and the demand of International schools in some parts of Oman is high, due to the increase of foreigners in the country for work purposes. Technological factors: technological factors are vital for competitive advantage, and are the major driver of change and efficiency. Technological factors can for example lower barriers to entry and reduce minimum efficient production level. New technology has an impact on changing the way business operates. The Internet has the most effect on the strategy of organizations. New discoveries and development: the advancement in technology has been beneficial to the International school in the industry. Due to technology the administrative staff can now access to the Internet 24 hours a day comfortably from their homes. Another advantage that technology has given the International school industry is the ability to reduce their costs as new machinery is now available for them to reduce their paper work and also reduce the time wasted. In fact the Internet allows the managers of the International school to use video conferencing to keep up to date with their other branches without to physically go there. This technological revolution means a faster exchange of operating environment. (http://www.btinternet.com/~katrina.severn/avce/PESTAnalysis.pdf) After looking at all four PEST analyses we believe that Sohar is the best place to open an international school due to the increasing of population by both local and foreigners. Also adding to that Oman tend to have a political stability due to the ruling of the Sultan rather the change of government, economical Oman is stable at the moment sine they are at the boom due to the surplus of the oil sales but this does not mean it will remain stable forever things might change if there was a decrease in oil prices. The socio- cultural in Oman is defiantly on the change to the better people are moving forward and want the best for themselves and families. We have identified earlier PEST analysis which includes the external environment and it was concluded that the environment was in a favorable condition for the UAE International School to enter the Omani market. However, we must consider the internal environment. These factors are within the control of the organizational members, to do so a Porters Five Forces analysis must be carried out. Porters Five Forces Analysis: Porters five forces model is a framework that describes how an industry grows, behaves and responds to five primary external and internal forces. The Porter 5 forces model is a framework for understanding the underlying structure of an industry or business segment, built around the five primary and dominating competitive forces that affect the short, intermediate and long-term effects of an industrys size, strength, vitality, and profitability. The value of the 5 Forces model and subsequent analyses is to help understand and predict the behavior of the industry, and most importantly, the actions of rival companies. (http://drivedemand.com/logo.html) There are five vital forces which have been introduced by Michael Porter for the analysis, these are: The threat of New Entry: The possibility of new firms entering the industry impacts competition. The threat of Substitution: as those products that are available in other industries that meet an identical or similar need for the end user. Supplier Power: An industry that produces goods requires raw materials. The power of the suppliers to drive up the prices of your input. Buyer Power: The power of buyers describes the impact customers have on an industry. Competitive Rivalry: the strength of competition in the industry. Threat of New Entry: Competition in an industry will be higher if entry into the industry is easy; therefore barriers to entry are there to protect the high levels of profits. Barriers reduce the rate of entry of new firms in order to allow the existing firms to enjoy levels of the profits. Product Differentiation: since there are very little or no product differentiation in the International Schools industry, new entrants may feel that competition will be strong and profits will be hard to earn. Capital Costs: Any normal person will find it hard to come up with the costs required to open an International School, as it is hard to find and buy a land large enough to accommodate such requirement. They would also have to pay suppliers for the initial stock, employees, etc. Capital costs are unbelievable high for this type of industry since initially large amount would be needed to buy land, resources, advertisement, etc. Economic of Scale: this refers to the decline in unit costs of a product or a service that occurs as the absolute volume of production per period of time increases. Economics of scale gives the International School competitive advantage as they can price their fees at a lower price than the others, and a new entrant will find it hard to compete with the low prices. This is because there is no product differentiation so competitors must compete in terms of price. Threat of substitutes: Substitutes are goods or services that satisfy the same customer needs. A threat from substitutes exists if alternative products with lower prices and better value satisfy the same need. In the International School Industry the substitutes will be the competitors. The threats of substitutes are determined by factors such as: Customer Relationship: it is important to build a good relationship with the customers to prevent them from moving on to the substitutes, if a customer were to feel that he/she has a better relationship with a certain school than the others then that customer is more likely to go the particular school than the others. Supplier Power: It is important for The UAE International School to obtain the resources that is needed for them to successfully operate the school, therefore it is crucial for them to have a good relationship with their suppliers. Moreover, for the UAE International School to succeed, they must try to reduce the power of their supplier, because the higher the bargaining power the supplier, the higher will be the price of resources. Buyer Power: Buyer Power is the power of customers to drive down your prices. If we look in the terms of the UAE International School, the buyers would be the customers that come to them and they have great power over the UAE International School, then the school will be forced to lower their selling price. Two factors of buyer power are included as examples, which are: Brand identity: Is how the company wants the consumer to perceive the image of their product. The buyer has a power when it comes to brand identity its because they choose the brand that satisfies them the most. So if the brand in your company does not satisfy consumers then youll either have to lower your prices or lose the consumer. For example, if the UAE International School does not offer branded items to their customers, while Muscat International School offers branded items, then most of the buyers will choose the branded school. Threat of Backward Integration: This is when the buyer changes from buying your product to buying your competitors product even though they are similar. The reasons of this maybe the price or the quality of the product and so on. So in this case the buyer has power over the supplier. For example, if the buyer compares between two international school like Muscat International and Sabis, they may find that the price differs in both schools, where Muscat International School might be cheaper, so the buyers would definitely go for Muscat International School. So the UAE International School will have to consider the competitors price and try to offer lower or the same price or better quality, and they would also have to consider the needs of the buyers and try to reach their satisfaction. Competitive Rivalry: The intensity of the competition between exciting firms in the industry can be analyzed. It is important for the school to know the number of its competitors such as: Azzan Bin Qais Private School, Muscat International School, Sultan Private School, Sabis International School and Sohar International School. Since the products are likely to be the same (homogenous), the UAE International School will have to find a way to offer something different to its competitors. High competition results in prices and margins thus, the profitability of the industry. Product Differentiation: this is when the customers are made to feel that a brand is different from another even though the product is the same and since all products are provided at the International Schools, competition will be high, because all will be competing with the same products for the same crowd of customers. Customer Relationship: it is important to build a good relationship with the customers to prevent them from moving on to the substitutes, if a customer were to feel that he/she has a better relationship with a certain school than the others then that customer is more likely to go the particular school than the others. Looking at this, we can see that three out of the five forces are favorable towards the UAE International School. In brief the internal environment is in good condition for the school to enter. From the analysis it can clearly be see the fast that there is no product differentiation is a major issue to the industry.

Wednesday, November 13, 2019

The Very First Day of School (1945) Essay -- Personal Narrative

   My mother took me to school on my first day. Mother had been telling me for weeks prior to the big day how wonderful school was going to be, so I was dutifully excited. She failed to mention that she was going to leave me with seventeen little strangers and one large lady. The large lady seemed to think that she was in control. I later learned that she was the teacher. She was trying to explain to Mother that I was not eligible to attend first grade because I would not be six until November of the following year. My mother was having none of that. She wanted me out of the house and into school and she did not care what the rules were. We had just moved from New Orleans to the woods of St. Helena Parish, where school had started two weeks before we arrived. Although it was 1945 in the rest of the world, it was still 1920 in St. Helena. Our home in New Orleans had had indoor plumbing, a gas stove, and electric heaters. In the country, however, we had an outhouse. Every drop of water we used was pumped and carried inside. We chopped wood for our stove and heaters. The back breaking, never ending labor did not bother me as much as having to live in such a degrading manner. I hated the woods. I missed the comforts of the city and I hated the primitive conditions of our new country life. I missed my good-natured little playmates who had treated me so kindly for the first five years of my life. I missed the gentle accents spoken in soft voices by my friends and neighbors, and the endless hours of playtime that we enjoyed. But now I was going to have to go to school! For a while, I thought the rule that a child had to be six before entering the first grade would rescue me. School rules back then, li... ... At lunchtime, I offered to share my cookies with a very angry girl. She had been staring at them ever since I had taken them out of their wax paper wrapping. They were only vanilla wafers, and certainly were not my favorite. She told me that she had never tasted store bought cookies, and pronounced them fit for a king. She became my lifetime friend and protector. She remained an angry person, but seldom got angry with me. The big boy dumped me in the fifth grade for a girl who had matured very early. The first day of school, I learned these valuable lessons. Accents only sound strange to people who have different accents. Never bother arguing with my mother. Crying does not help, but sometime you just have to do it anyway. A little sweetness can make an angry person nicer. Flattery goes a long way with a guy; sometimes it can even go as far as the fifth grade.

Sunday, November 10, 2019

Pick Your Family Essay

The dictionary definition of family is: all the descendants of a common ancestor. Although this statement is true, some would disagree and say that the meaning to the word â€Å"family† goes far beyond that simple definition. Many people consider friends, schoolmates, animals, friends of a parent, and co-workers to be their family as well. Your whole family can be made up of many people that are not necessarily your real family. The relationship you share with another individual classifies them as a family member. These people may not be your relative at all, but someone you feel a strong connection to for one reason or another. Just because someone is your family member by blood, does not mean you have to have a close relationship with him or her. Your family can be extended from your nuclear family because another person may be very special to you, or makes you feel loved enough that you would consider them a part of your family. Children that lose their mother and father might have someone take care of them that are not blood related. In a situation like this, the child’s real family is not apart of the family that raises them and takes care of them. Family is more of a concept and more about the relationship that the two people share. In a case where parents have died or some other circumstance has arisen where they cannot provide for their child, strangers or friends may assist in raising that child. That would make them the caregivers; they would be the mother and father because they fill that role in the child’s life. Many people may say they have two mothers, this is because they have two people that fill the motherly role in their life and both of those people make them feel loved and appreciated. Another example where your family might not be your real relatives is godmothers or your godfathers. Your godmother or godfather can be anyone that your parents think can and will fill that role best. This may be your blood related uncle or the best man in your parents wedding. Regardless of the blood relation this person is in now classified as your family member. Family can also expand to include more than just humans as well. Most Americans have a pet dog or a pet cat that is considered a part of their family. It is very common in a household environment that animals are added to the mix. Whether it is a family of four wanting to add extra love in their lives, or a lonely college student looking for a companion. Many people add a pet into their homes to love and feel love in return. One might think this classifies that animal as a family member. Animals and humans can share a very special relationship, just like family members share. This special relationship is what makes someone or something a part of your family not just blood. Some people may have very special experiences with another individual. Growing up with a particular friend and experiencing many of life’s challenges and tribulations can make a relationship grow very strong. People that have been there for another person through tragedies, deaths, illness, hardships and times of celebration share special bonds. These people may refer to each other as brothers or sisters or second daughters or sons. It is the many experiences and the compassion and empathy that people share with one another that make them feel that closeness with one another. They will often refer to these special people as â€Å"family members†, although they have no blood relation. Many people that are not your real relatives can be more like your family than your real family. There are many reasons that families break up, or do not speak any longer. Death, distance, past arguments and sickness can all be some reasons why you are not close to your blood family. Most people know of someone who may no longer speak to their mother, father, sister, or brother; this kind of thing happens all the time. This is very common after a parent’s death, and the children have to disperse the parent’s valuables. You can’t pick your family, but you can pick your friends. Sometimes those friends treat you better than your own family. They’re a surplus of people that might fill a particular role better than others, and the relationship you share with them is what defines them as your family member.

Friday, November 8, 2019

The More You Tell, The More You Sell

The More You Tell, The More You Sell The More You Tell, The More You Sell The More You Tell, The More You Sell By Michael Most writers dont need encouragement to write more words. After all, thats how some of them get paid: by the word! Using the words you need and no more writing concisely is a skill that every writer spends a lifetime learning. Mark Twain once said, â€Å"I didnt have time to write a short letter, so I wrote a long one instead.† But the main problem of many writers, especially reluctant writers and business owners, is not that they say more than they need, but rather, that they say less than they need. Writers can be too lazy to edit and trim their work, but they can also be too lazy to think enough about their subject to cover it adequately. The direct mail copywriters of old had a saying, The more you tell, the more you sell. It was a bold statement. Other copywriters argued that people dont want to read long copy, would stop reading before they got to the end of the sales letter, the advertiser would lose sales. Thats a valid objection, to which the proper response is, Then ask for the sale before they get to the end! Theres nothing wrong with giving the customer more than one chance to buy. Besides, none of us reads more than we want to, except for students and acquisitions editors. We all read until we lose interest, or we skip ahead, go back, or jump to the end. We keep reading as long as we feel theres something in it for us. And thats where, as a copywriter, you win more when you tell more. The more reasons you give the customers to buy, the more likely they will buy. Once theyre convinced, they will stop reading anyway and start ordering. Or they might go back later and read the rest to reassure themselves they made the right choice. Reassurance is an important purpose of marketing communications too. Start your writing process by listing all the reasons someone should buy your product or service. Get a friend or a customer to tell you if you dont know. Dont be lazy. If a reason is compelling, dont leave it out if you have space. On your website, you have unlimited space to tell your story. List your most attractive benefits and let your readers decide which ones are most attractive to them. True, you dont want your marketing piece to appear too long to read. You have to format your writing so people can read only what they want. In sales literature, you might use bold text and headings so your readers know where to skip to. When writing for the Web, its especially easy add links to other pages. Your benefits dont all need to be on the same page, as long as customers can find them when they need them. Your potential customers will follow the links that interest them, and will ignore the ones that dont. Certainly, start off short and sweet for those who dont want to read much. But dont stop until youve told the whole story to those who insist on hearing it all. Comparison shoppers, such as myself, actually look for longer text. We tend to believe that the product that mentions the most benefits probably has the most benefits. If the copywriter neglected to mention that it has a five-year warranty, how are we supposed to know that it does? Customers buy for many reasons. Some are convinced by one point, others are convinced by another. But if you leave out their favorite point, thats one point that wont help make the sale. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Useful Stock Phrases for Your Business EmailsWhat is the Difference Between Metaphor and Simile?How Long Should a Synopsis Be?

Wednesday, November 6, 2019

Communism and Russia essays

Communism and Russia essays Life in Russia has always been different from what most of us know in the U.S. Life under monarchy in Russia had its ups and downs. It was ruled by a tsar, up until the Russian Revolution, when the government turned from monarchism to communism. With this new was of life the very existence of the Russian people changed. Soon after the fall of communism, life in Russia has been different. The effect of communism on the Russian people after the Russian Revolution has greatly impacted their lives. With the control of Tsar Nicholas II the Russian people faced food shortages and political scandals. During the time leading up to the revolution, a man by the name of Rasputin convinced Tsar Nicholas II to replace parliament officials. These changes where just a few of the reasons many Russians hated the tsar as well as Rasputin. On March 8, 1917 a severe food shortage caused rioting in Russia. The crowds demanded food and the removal of Tsar Romanov. When the police were called in to break up the crowds, they refused to fire their weapons and joined in the rioting. The aggravated tsar responded by abdicating, ending the 300-year-old Romanov dynasty. Soon after, the Russian royal family was taken hostage. They were kept in a special jail house up until there execution, which was believed to be ordered by Vladimir Ilynch Lenin. With the government in shambles a provisional government was set up but Lenin and the Bolshevik Party soon overthrew it. Vladimir Ilynch Lenin, the new leader, changed the government to communism. Communism had now taken its roll on one of the largest countries in the world, at that time. He only controlled a small area of land that ran from Petrograd to Moscow. Most people, the Whites, hated this new leader and his followers, known as the Reds. The upriseal of the hatred between both groups caused a civil war to break out. Communism, under Lenin, brought a new way of life to the people. Some of it ...

Monday, November 4, 2019

IMC Essay Example | Topics and Well Written Essays - 3000 words

IMC - Essay Example Investment in large inventories believed to have an adverse effect on a firm’s cash flow as well as working capital. It basically represents a considerable portion of entire capital investment in any entity. It is in as a result essential to create a balance between the advantages of having a resources inventory of resources and the costs associated with maintenance in order to establish the optimum inventory level associated with each and every resources and keep the inventory costs minimal. Holding of stock can be quite expensive and hence controls are necessary to make sure that stock levels are kept at as low as possible. Stocks need to be controlled based on rational policies to create a balance between the cost of holding and the demand for the same. One of the approaches often adopted is the economic order quantity for stock replenishment which results into lowered holding cost reduces as well as a low total yearly inventory cost. Although maintaining exact EOQ is somet ime impossible, working within vicinity of it outcomes in lower total yearly inventory cost is possible and commendable. Holding cost is considered a straight line that directly varies with ordering quantity. This is according to the classic EOQ model and is substantially true for non-perishable products. This research will check through linear regression the relation of holding cost with time and quantity that it is a curve. Introduction In the period of recession of each and every firm is keen on to cutting their costs and inventory cost management plays a vital role in this endeavor. Managing inventory effectively is an important way of regulating costs and, as a result, improving the profitability of organization. Given that a higher quantity is not the best †¦ and a lower quantity is not similarly the best †¦ there has to be some â€Å"Economic order quantity (EOQ)† which ensures minimal total variable costs associated with the inventory (Cardenas 950). Total v ariable costs are often computed based on a yearly terms and incorporates two components, which are the costs of ordering and holding inventory. Yearly ordering cost is defined as the number of orders that one places multiplied by the marginal or incremental cost one incurs for every order. This incremental cost incorporates various components such as the costs of preparing purchase orders, making pay for vendor's invoice, as well costs associated with inspection and handling of the material upon arrival. It is not easy to estimate these components precisely but a ball?park figure is good a good option for doing this. The holding costs are used within the EOQ model needs to also be marginal in nature. Such may include although not limited to insurance, taxes, as well as storage charges (Liberatore 394). Some of the entities also include the interest cost associated with the money tied up within the inventory. In classical EOQ model, as the quantity rises holding cost as well rise pr oportionally i.e. it remains lineal to the time function although in real life, the cumulative holding cost is indeed a convex time function due to the fact that the handling and holding costs work side by side to rise alongside cumulative rise in daily cost due to wastage, pilferage as well as obsolescence (Liberatore 395). This is however not common with non-perishable goods such as

Friday, November 1, 2019

Australia and the World Essay Example | Topics and Well Written Essays - 1500 words

Australia and the World - Essay Example Although Australia may not need boots on the ground, the country can do little without support from US especially US intelligence, logistics, material and technical support (Lee, 2013). Although Australia has ships and planes, the country is unable to operate them without source codes and software updates; navigation and targeting information that only the United States can provide. As well, the country requires ammunition and maintenance sourced from the US, making hard for the country to achieve military self-reliance. Not only does the country require support in extreme events but also in almost every event since there a few military situations the country can operate independently. Although the bilateral relationship between Australia and USA is strong and benefits both nations, Australia remains the main beneficiary. For instance, the stability and security that US presence offers the Asia-Pacific region is an essential foundation for Australia’s security and progress. According to Leahy (2013), Australia remains close to America to a point that Australia cannot afford losing US support. Therefore, ensuring that US support is guaranteed remains an essen tial element in the country’s decisions making. This is highlighted by the US quest for enhanced presence in Australian bases, which the Australian leadership considers to be reasonable and manageable. The country associates the bilateral relation with access, training and maintenance because the relationship has enabled the country to gain from ‘joint bases’ like the increased presence of marines in Darwin (Leahy, 2013). According to Bell and Bell (2010), various studies attempt to offer details regarding Australia’s post-war reliance on the powerful and capitalist ally. Australia’s dependence on external relations especially with regard to diplomatic and military alignment toward