Wednesday, December 4, 2019
Referred To As Marketing That Is Required Ã¢â¬Myassignmenthelp.Com
Question: Discuss About The Referred To As Marketing That Is Required? Answer: Introducation Social media is the biggest tool of marketing these days, it has been analysed that sing these tool has provided many benefits to the companies as well as to the customers. Social media marketing or social marketing referred to as the marketing that is required to be done in order to make social relation with the customers with the use social networking sites. When any of the customers or the person makes his accounting on Facebook, he makes it to have interaction with the friends and to make new friends. The people want to be social and want to connect with each other. But, the companies have used this process to market their products as well as to make relations with the customers by contacting them with these social media sites. It has been analysed that Facebook, twitter and instagram are some of the most useful sites that have changed the nature of marketing and made it social marketing thee days. Social mobile and local marketing With the development in the mobile technology, it has been analysed that development in the marketing by the companies can also be seen. The companies these days are using these mobile devices and mobile applications to market their products as well as to save the market. The companies make their own mobile applications and allow the customers have access to these applications; these applications are then used to buy the products that are available online. Most of the companies also use these mobile applications for the marketing their products only. They display their products and services on their applications but they can avail by contacting the company. This suggests that there are changes that can be observed with the mobile technology impact on the marketing process. Mobile marketing can be defined as the marketing process that results in interactive marketing between the customers and the company is using the mobile devices. Local marketing is the concept that is related to the nature of the local market of the place where the company is operating. Most of the companies that operate in multiple countries have to adopt the strategies of localization so that they can relate with the local customers and market their products in the local market. Online marketing also gets affected by these localization strategies. The company make their websites but they have to provide the option of choosing the language so that the customers who do not know about the parent county language can also access the website by changing the language into their own local language. There are various elements that are required to be put in the websites of the companies to attain local people attractions. References: Truong, V.D., 2014. Social marketing: A systematic review of research 19982012.Social Marketing Quarterly,20(1), pp.15-34. Strm, R., Vendel, M. and Bredican, J., 2014. Mobile marketing: A literature review on its value for consumers and retailers.Journal of Retailing and Consumer Services,21(6), pp.1001-1012. Forman, C., Ghose, A. and Goldfarb, A., 2009. Competition between local and electronic markets: How the benefit of buying online depends on where you live. Management Science,55(1), pp.47-57.